We’re back, with a ground-breaking theoretical discovery that has brought us one step closer to understanding the American Je Ne Sais Quoi. The study draws on a wealth of empirical data – including first-hand observations of President Obama – gathered recently at two major American sporting events: the clash between two titans of American college basketball, the Georgetown Hoyas and Duke Devils, and the Superbowl XLIV between the Indianapolis Colts and the New Orleans Saints.

From left to right: Colt, Saint
The theory, in brief, holds that the American condition is best described as, and depends on, a Culture of In-Between.
To see why this is true, consider sporting events in the US, which are fundamentally a celebration of three things: (1) the unmatched American capacity for collective sensory overstimulation; (2) American technological supremacy; and (3) core American values, like family, God, support for the military, and hard work.
I turn first to America’s sensory overstimulation, which is essentially a collective and self-inflicted social Attention Deficit Disorder. According to the experts at www.add.org, “Attention Deficit Hyperactivity Disorder (AD/HD) is a condition resulting in symptoms of inability to maintain attention, impulsive behaviors and/or motor restlessness.”

ADHD Self-Test
At sporting events, Mass-ADHD is produced in a variety of ways. At the GU-Duke game, for example, spectators were exposed to a complex arrangement of oversized, brightly flashing neon scoreboards – including the central neon-information-cube shown below, that show everything from individual player statistics over Join The Army ads to the ubiquitous – and unnecessary – ‘MAKE SOME NOISE’ cue.

Watch yourself watch the game on the cube.
Moreover, throughout the game and during its many (!) interruptions, a platoon of cheerleaders vie for attention like 6-year olds at their grandparents’ dinner party, bobbing up and down, performing handstands and pyramids, all the while shaking glittery pompoms that magically reflect and amplify the neon light from the scoreboards, creating optimal conditions for an ADHD-Epilepsy symbiosis.
See this for a closer insight into Texan cheerleading practices and why a high school operations manager feels ‘stiff all over’ at 55:
Finally, there are the intra-game gimmicks, designed to pass the time during myriad substitutions, coach-called or media time-outs, and a half-time that seems more like a half-life. The gimmicks include a “Burrito Dash”, involving the launch of hot burritos into the crowds, the “Shirt Gun”, a maneuver during which free T-shirts are fired into the crowd with a 15cm (!) caliber air gun with 9 (!!!) nozzles, the “Dress Like a Hoya” competition, which has two randomly selected infants race to dress in full-scale basketball gear and score a hoop.
Here is The Gun, including complementary mass-ADHD-inducing measures:
Finally, there is my personal favorite: The Devouring. The Devouring involves the Georgetown mascot, Jack, an English Bulldog who lives with a Professor in the Department of Theology. Jack’s purpose in life is to chase onto the court after a small cardboard box of the same color as the opposing team’s jerseys and shred it to pieces – a carnal ritual that is met with loud grunting and jeering from the stands.
Here’s The Devouring from a game against Syracuse (orange):
American technological supremacy, second, is displayed and celebrated as an integral component of the aforementioned overstimulation machinery. It can take several forms, including the rapid assembly and deconstruction of a gigantic, pulsing neon rock-stage during the Superbowl intermission, or the giant LCD-cube that hangs above basketball courts and provides a continuous and overwhelming flow of information as well as revolving imagery.
The display and reaffirmation of core American values, finally, come to the fore in all thse aspects of public sport appreciation. The ubiquitous national anthem and salute to the armed forces, which mark the beginning of sporting events and their corollary distractions, is the most obvious example. Meanwhile, the appearance of the President and his staff at the Georgetown-Duke game, though deliberately low-key, provides further evidence of the role of sporting events and venues as a repository of American identity (it also reinforced the collective ADHD by giving rise to a new form of in-between-based entertainment: Obama-spotting).
In fact, the flamboyant and explicit display of American core values during sporting events makes them an excellent occasion – and, to my knowledge, the only such occasion in the industrialized West – for witnessing what Rousseau termed the ‘civic religion’; a quasi-religious bond between citizens and the state that is reflected in a people’s public conduct and is, according to Rousseau, a prerequisite for any viable form of collective government.

J.J. Rousseau
What is most significant about these three celebratory and self-affirmational aspects of American sporting events, however, is not their content; it is their form. They take place in-between the time-outs, halves, thirds or quarters of the ostensible purpose of sporting events (the game itself). The processes described above unravel between work, leisure and learning – they are the cement that binds the bricks of American identity together into a whole.
This observation – that what really matters happens in-between what purportedly matters– extends beyond sporting events into other important areas of American life.
Long-distance automotive travel, for example, is not just a way of dealing with this country’s size. It provides the context for participating in the far more significant activities of, say, drive-in dining or using one of the multiple gadgets American cars typically feature, like elaborate in-built entertainment suites or automatic cruise control.

Drive-In Dining, Old School
Likewise, the importance of Jazz for the American civic order does not derive from the orchestrated unity of sound that classical music seeks to achieve and Europeans find so appealing; rather, as I was recently realized at a jazz gig in the legendeary and aptly-named Preservation Hall of New Orleans, it is the opportunity to applaud and express joy collectively between the solos and bridges that really gets Americans going.

Preservation Hall, New Orleans
Consider also the often-misunderstood act of consumption. Critics of American consumer culture –from the post-modern hippies in Berlin to the grenade-launching jihadists in the Swat Valley – routinely fail to appreciate what it is about consumption that makes Americans so beholden to it.
It is not that owning more stuff makes them happier – as the growing body of ‘happiness research’ reveals, the opposite is true. Rather, it is the in-between of consumption that matters most. The pre-shoe-shopping and post-electronics-buying coffee or burger matter more than the new Nikes or that iPad. In restaurants, friendly service in-between the courses makes Americans happier than a great meal ever will. Choosing from hundreds of varieties of cereal in a Wal-Mart pleases the median American more than paying for that cereal or eating it the next morning (note: Europeans have been known to respond to superabundant cereal selections with a more individualized version of the ADHD-Epilepsy condition described above).
Finally, consider the incarnate epitome of American culture, an American rock in the tide of globalized, culinary change and, quite literally, the fuel that keeps The Free And Brave running: the hamburger.
What matters about this quintessential American institution is not the bun, the salad, the ketchup, or the fries. It is the meat in the middle, the Pattie in-between.
This analysis permits no other conclusion but that America is best understood as, and depends on, the Culture of In-Between. Any attempt to understand the United States must begin by understanding what goes on in-between everything else.






















